Frame analysis reveals the complexity of mundane social activities and it brings out the arbitrary nature of any fixed, social-domain or activity-based dichotomy between what is “staged” and what is “real”. It brings out the reality-constructing capacities of what is staged, but also the staged nature of the everyday tangibly real. Note in this respect for instance that mass-media communication – including especially the solidly real called “news broadcasting” – is saturated by frame laminations which are deliberately and purposefully staged. What’s more, an understanding of media communication is rather hard to arrive at, unless one comes to terms with the constructed pretense of an absence of mediation and the audiences’ routine submission to an illusion of direct communication – even in situations where such a pretense becomes extremely hard to sustain…