Josh Gosfield’s GIGI, THE BLACK FLOWER
The definitive Archive of Gigi’s Life
On view October 22 to November 25, 2009
Steven Kasher Gallery 521 W. 23rd St., New York, NY 10011
What words would you use to describe 1960s French pop sensation Gigi Gaston? With a growing cult discovering her through the dozens of photos, periodicals, songs and videos assembled by Josh Gosfield, some adjectives describing the chanteuse nicknamed the “Black Flower” include “sultry,” “elusive,” “scandalous,” “murderous” and “misunderstood.”
To that you must add the word “fictitious” Gigi Gaston is wholly and entirely a creation of Gosfield, an artist and designer whose exhibition at the Steven Kasher Gallery in Manhattan closes on Wednesday, November 25th after a monthlong run. Not only did he cast Gigi, shoot the period-perfect photos and created the meticulously rendered versions of the covers of actual magazine of the era along with a staggering variety of her record sleeves, he’s also responsible for the putative Jean-Luc Godard film short for Gigi’s haunting song “Je Suis Perdue,” which is presented here for your viewing pleasure.